Great comment over at Return of Kings by a man named Mark:
That [NYT] article was pre-packaged and pitched by a connected PR pro whose clients are linked to in the article. If manosphere blogs want to be featured, they need to learn the currency of of lazy reporters in mainstream media: quotable people, linkbait storylines, etc.
Check out Guerilla Marketing and HARO (Help a Reporter Out). And learn to spin red pill truths in a femcentric way.
The right needs to get serious about messaging. True, the entire business of public relations is female-centric and progressive in its very essence. PR and the red pill are like oil and water. We’re a good bit less likely to start successful PR firms than girls are to write Wikipedia articles. But that’s costing us.